《英语四级考试》每日一练(第2015-6-8 期)
2015年6月8日 / 来源:233网校评论导读:
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单项选择题
1、
A Brief History of Online Shopping
A)When Amazon.com opened for business 15 years ago,it was nothing more than a few people packing and shipping boxes of books from a two-car garage in Bellevue, WaSh.Jeff Bezos, Amazon founder’ and CEO, had left New York City.for the Pacific Northwest,using some of his time on the road to write the company’s business plan.Books were packed on a table made out of an extra door they found lying in the new home a practice the company continues today in spirit by making many of the office’s desks out of doors.
B)Now, on its 15th anniversary, Amazon can raise a toast to being one of the largest online retailers in the world,selling everything from trumpets and golf carts to dishwashers and clothes.Despite the economic recession,online retail:in the U.S.grew 11% last year,according to a report released this March from Forrester Research.More than 150 million people about two-thirds of all Internet users in the U.S.-bought something online last year.It’s a staggering leap for an industry used by 27% of the nation's online population a decade ago.
C)One of the first known Web purchases took place.in 1994.It was an Italian pizza with mushrooms and extra cheese from Pizza Hut,a somewhat appropriate purchase for the early days of the Internet.When Amazon came on the scene not long after, selling books online was a curious idea.After all, why would people buy a textbook online when they could go to a bookstore? But eventually,a revolutionary change in culture and groupthink took place.Buying things online was all about price and selection,says Ellen Davis, a vice president with the National Retail Federation.If you lived in a small town with just one bookstore and they didn’t stock the novel you wanted,the Internet was a solution.
D)The big sellers were “hard goods,” those things you didn’t have to touch,feel or smell in order to buy, such as books, computers and other electronics.Now, nothing is off limits.“As the Internet has evolved,it’s become a channel where you can buy anything,”Davis says.“You can buy fragrances(香水)--something you would have normally thought you would need to go to a store and actually experience before you decided to buy.”
E)Part of the shift has to do with the normalizing of giving out personal information online.All it takes is one click of the purchase button before consumers start to feel more comfortable using their Credit-card information online,Davis says.Now some consumers have so much trust that they allow retailers to save their credit-card and shipping information,which has given rise to a painless checkout process.
F) And part of it had to do with making the online experience more like an in-store shopping trip.Many sites geared themselves toward consumers who like to try before they buy.While Web shoppers technically have to buy the item first,sites such as Zappos, which specializes in shoes,and Piperlime, which sells clothes and accessories,offer free shipping on returns.If you buy it,try it and don’t like it,having to return the item is less of a concern.Other stores try to make it easier for customers to get the look and feel of a product without actually handling the goods.Sears.com and Gap.com allow customers to zoom(拉近)way in on products to examine their material and color up close.Others such as Bed,Bath&Beyond and Buy.com feature product videos that allow shoppers to see,for example, a grill(烤架)cleaner in action.And then there are sites like Overstock.com that capitalize on the goods physical stores can’t sell.Beyond its discounts, Overstock.com wins customer loyalty by making online deals with fiat-rate shipping of $2.95 on everything from earrings to refrigerators.
G)Even famously resistant designers and luxury retailers are putting goods online.According to Bain&Co.’s luxury-goods study last year, while the luxury-goods industry overall lost 896 worldwide last year, luxury sales online grew 20%.This September MarcJacobs.com will have more than just videos of models walking on the runway on his website.Jacobs will join others such as Jimmy Ch00,Hugo Boss and Donna Karan,all of whom sell,or will soon start selling,products through their websites.The upside? Consumers will soon be able to buy many high-end goods without enduring the bad service of a department store salesclerk.
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1、
A Brief History of Online Shopping
A)When Amazon.com opened for business 15 years ago,it was nothing more than a few people packing and shipping boxes of books from a two-car garage in Bellevue, WaSh.Jeff Bezos, Amazon founder’ and CEO, had left New York City.for the Pacific Northwest,using some of his time on the road to write the company’s business plan.Books were packed on a table made out of an extra door they found lying in the new home a practice the company continues today in spirit by making many of the office’s desks out of doors.
B)Now, on its 15th anniversary, Amazon can raise a toast to being one of the largest online retailers in the world,selling everything from trumpets and golf carts to dishwashers and clothes.Despite the economic recession,online retail:in the U.S.grew 11% last year,according to a report released this March from Forrester Research.More than 150 million people about two-thirds of all Internet users in the U.S.-bought something online last year.It’s a staggering leap for an industry used by 27% of the nation's online population a decade ago.
C)One of the first known Web purchases took place.in 1994.It was an Italian pizza with mushrooms and extra cheese from Pizza Hut,a somewhat appropriate purchase for the early days of the Internet.When Amazon came on the scene not long after, selling books online was a curious idea.After all, why would people buy a textbook online when they could go to a bookstore? But eventually,a revolutionary change in culture and groupthink took place.Buying things online was all about price and selection,says Ellen Davis, a vice president with the National Retail Federation.If you lived in a small town with just one bookstore and they didn’t stock the novel you wanted,the Internet was a solution.
D)The big sellers were “hard goods,” those things you didn’t have to touch,feel or smell in order to buy, such as books, computers and other electronics.Now, nothing is off limits.“As the Internet has evolved,it’s become a channel where you can buy anything,”Davis says.“You can buy fragrances(香水)--something you would have normally thought you would need to go to a store and actually experience before you decided to buy.”
E)Part of the shift has to do with the normalizing of giving out personal information online.All it takes is one click of the purchase button before consumers start to feel more comfortable using their Credit-card information online,Davis says.Now some consumers have so much trust that they allow retailers to save their credit-card and shipping information,which has given rise to a painless checkout process.
F) And part of it had to do with making the online experience more like an in-store shopping trip.Many sites geared themselves toward consumers who like to try before they buy.While Web shoppers technically have to buy the item first,sites such as Zappos, which specializes in shoes,and Piperlime, which sells clothes and accessories,offer free shipping on returns.If you buy it,try it and don’t like it,having to return the item is less of a concern.Other stores try to make it easier for customers to get the look and feel of a product without actually handling the goods.Sears.com and Gap.com allow customers to zoom(拉近)way in on products to examine their material and color up close.Others such as Bed,Bath&Beyond and Buy.com feature product videos that allow shoppers to see,for example, a grill(烤架)cleaner in action.And then there are sites like Overstock.com that capitalize on the goods physical stores can’t sell.Beyond its discounts, Overstock.com wins customer loyalty by making online deals with fiat-rate shipping of $2.95 on everything from earrings to refrigerators.
G)Even famously resistant designers and luxury retailers are putting goods online.According to Bain&Co.’s luxury-goods study last year, while the luxury-goods industry overall lost 896 worldwide last year, luxury sales online grew 20%.This September MarcJacobs.com will have more than just videos of models walking on the runway on his website.Jacobs will join others such as Jimmy Ch00,Hugo Boss and Donna Karan,all of whom sell,or will soon start selling,products through their websites.The upside? Consumers will soon be able to buy many high-end goods without enduring the bad service of a department store salesclerk.